For Indians, all that glitters may not be Gold, but all that invested could mean Gold !!! Indians for ages have been obsessed with gold, this was evident from the recent discovery of a virtual gold mine at Shree Padmanabha Swamy Temple in Thiruvananthapuram, Capital of Kerala which ran into multiple thousand crore rupees (estimated to be around Rs. 1,00,000 cr.....!!! I don't even know how many zeroes it would mean !!!)
One more southern phenomenon seems on track to paint Mumbai city GOLDEN and that phenomenon could perhaps be called "Kalyan Jewellers". The entire launch or rather the game plan seems to be tracked from a single article in Economic Times dated 23rd Jan 2013 (http://articles.economictimes.indiatimes.com/2013-01-23/news/36505711_1_kalyan-jewellers-jewellery-shops-jewellery-sales)
Mr T S Kalyanaraman seems to have set his focus on cities outside the Southern States and surely must have a set plan for it. Whatever his plan maybe, it seems to be a huge one, for firstly he has roped two biggest names from Bollywood.......Mr Amitabh Bachan & Mrs Junior Bachan. Now with Big B, would surely mean Big M (M for Money) and the same thing for Aishwarya Rai-Bachan.
|Sorry .....couldn't find the Mumbai version of the print AD|
|Aishwarya seen in Kalyan Jewellers Print AD all accross Mumbai|
What more....!!! Susmita Sen also seems to be roped by Kalyan Jewellers some point of time.